How We’ll Bring Your Brand to Life

From our first chat to final files - this is a relaxed, collaborative design process made for founders ready to invest in branding that actually works.

1. Discovery Call

We’ll start with a free, no-pressure call to chat about your business, where you’re at, and what you’re dreaming of.

It’s a chance for me to get a feel for your personality and the kind of brand that will really fit. If we’re a good match, I’ll outline the next steps – no pressure, no pushy sales talk.

Faded paisley pattern - decorative background element for brand personality
Illustration of virtual design call - branding consultation with female business owner

2. Proposal

After the call, I’ll send over a clear, no-nonsense proposal outlining what’s included, how long it’ll take, the cost, and what you’ll receive.

It will also include all the terms and conditions for working with me - which you can view here.

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Hand-drawn illustration of brand strategy worksheet with pencil - proposal stage

3. Getting to Know You Better

Once we’re all signed off, I’ll send you a fun, thoughtful questionnaire inside your personal Notion board to dig deeper into what makes your business you.

We’ll gather inspiration, words, imagery, and personal touches – everything that helps bring your personality to life visually.

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Illustration of branding questionnaire on screen - discovery phase of the design process

4. Moodboards & Creative Direction

I’ll take everything we’ve gathered and present you with three moodboards. Each one explores a different visual direction – colour palettes, font pairings, image style, tone.

You’ll choose the one that feels most like home, and we’ll move forward with a clear, exciting vision.

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Tablet showing colour mockup of mood board - early visual direction stage for brand identity

5. Brand Design

Now it’s my turn! I’ll start designing your full visual identity - not just logos, but how your brand actually looks in action.

Think mockups, layouts, brand graphics, and more. You’ll finally see your business with the branding it deserves - bold, cohesive, and unmistakably yours.

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Tablet showing colour mockup and logo - early visual design stage for brand identity

6. Refine & Perfect

This is where we fine-tune until everything feels just right. You’ll have up to 3 rounds of revisions (though most people don’t need them).

This is a collaborative stage – and honesty is welcome. If something feels off, say so. We’ll work together to make sure it’s a perfect fit.

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Tablet with pencil erasing design - refining visual brand elements

7. Final Delivery

You’ll receive everything you need to confidently use your new brand:

  • Easy-to-follow brand guidelines (no jargon here)

  • Organised logo & asset files, labelled clearly

A full Canva Kit, including:

  • 2 LinkedIn headers (personal + business)

  • 10 post templates + 1 carousel for growing your audience

  • 10 post templates + 1 carousel to promote your offers

  • 1 lead magnet layout

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Illustration of brand assets being saved into folder - final brand files delivery

8. Handover & Support

We’ll wrap up with a final support call to go over everything. You’ll feel clear, confident, and fully equipped to use your new brand.

And if you ever need help later on – I’m still just an email away.

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Illustration of virtual handover call - with female business owner

Ready to Ditch the DIY Look?

Let’s create a brand that’s bold, clear, and finally feels like you.