Ever feel like rebranding your business is giving you a minor identity crisis?

Same.

And honestly? That’s because branding is emotional. It’s not just a logo. It’s your business, your values, your first impression, your confidence and it’s all wrapped up in colour palettes and typefaces.

No pressure, right?

Sometimes, I can see the idea perfectly in my mind - how it should look, feel, work - but no matter what I try, it just won’t come out right. It’s like it’s stuck, lodged. Just sitting there like thick ketchup in one of those old-school glass bottles.

You might think I’ve had a nightmare client recently.

Someone indecisive. Overly picky. Constantly changing their mind.

But no. This time… it was me.

Branding can feel like a massive, overwhelming task - especially if you're neurodivergent.

There’s a lot of noise out there about what you 'should' do, but guess what? Your brand doesn’t have to follow the usual rules. It just needs to feel like YOU and attract the people who’ll get you.

Your logo is important, but it’s not your entire brand. Think of it as your personal stamp a symbol that represents your personality, your essence, and what makes your business uniquely yours.

Let’s be honest - most branding advice out there is a bit... beige. "Follow industry trends," they say. "Stick to professional colors," they insist. "Make sure your brand appeals to as many people as possible," they warn.

If you're just starting out in business and feeling overwhelmed by branding, you're not alone. The internet is full of polished, professional brands that seem lightyears ahead of where you are. It’s easy to fall into the trap of thinking you need the ‘perfect’ brand before you can put yourself out there.

Ever wondered why every fast-food place you drive past always makes you hungry? Or why accountants and banks love blue?