Branding can feel like a massive, overwhelming task - especially if you're neurodivergent.

There’s a lot of noise out there about what you 'should' do, but guess what? Your brand doesn’t have to follow the usual rules. It just needs to feel like YOU and attract the people who’ll get you.

Your logo is important, but it’s not your entire brand. Think of it as your personal stamp a symbol that represents your personality, your essence, and what makes your business uniquely yours.

Let’s be honest - most branding advice out there is a bit... beige. "Follow industry trends," they say. "Stick to professional colors," they insist. "Make sure your brand appeals to as many people as possible," they warn.

If you're just starting out in business and feeling overwhelmed by branding, you're not alone. The internet is full of polished, professional brands that seem lightyears ahead of where you are. It’s easy to fall into the trap of thinking you need the ‘perfect’ brand before you can put yourself out there.

Ever wondered why every fast-food place you drive past always makes you hungry? Or why accountants and banks love blue?