Running a business shouldn't mean wrestling with your brand at 2AM. If you're exhausted from DIY design projects that never feel quite right, constantly second-guessing your visual choices, or avoiding social media because nothing feels "on brand" anymore - you're not alone. Your brand should be working for you, saving you time and helping you show up with confidence. Instead, it's become a burden that's holding you back from focusing on what really matters: growing your business and serving your clients. The truth is, when your brand doesn't fit, everything feels harder - from creating content to launching new offers. But it doesn't have to stay this way.