For female founders who are tired of their branding making them fit the wrong mould.
You've looked at your website, your social media, your lead magnets, all of it, and something feels off. You're fitting into the brand wrapper you created when you started out, and now it's stopping you from showing up as the person you've actually become.
The real you is in there, screaming to get out.
But there's a little voice asking:
What if people don't like the real me?
How do I get my personality into a brand?
Can anyone really capture the essence of me - especially when I'm still figuring that out myself?
My personalised branding package takes wild and wonderful women from feeling like they've outgrown how they're presenting themselves to the world, to feeling excited and confident about being visible again.
Ready to show the world who you really are?
What's happening in your business right now.
You love what you do. But you've noticed you're not as excited to show up online as you used to be, because your branding doesn't feel like a true reflection of you anymore.
Does any of this sound familiar?
You have a swirl of ideas about how your brand could look, taking up valuable space in your brain
When you go to post, you hesitate - something just doesn't feel right
Every time you open Canva you tweak a colour, swap a font, and cross your fingers that this time it'll feel like you
Someone tells you how great it was to meet you, and you hold your breath knowing that when they look you up, they won't find that person
You're losing work - not to people who are better than you, just to people who look more polished
You spend more time apologising for how things look than talking about the brilliant thing you actually offer
This is how you know your brand is holding you back.
You haven't done anything wrong. You're not lazy or lacking creativity. You've just grown and changed on this journey, and your brand hasn't kept up. You're in the trees and you can't see a clear path out. You're not even sure how to describe what you want - let alone trust that someone else will understand it.
You know there's a gap between how good you actually are and how your brand makes you look and feel.
Take a moment and imagine…
Showing up with a brand you're genuinely proud of. Not one you keep apologising for. One that looks like the business you've already built and opens the door to the clients you actually want.
You'll have a logo people start to recognise as yours, branding that works consistently across everything you create, and practical guidelines that make showing up feel easy instead of exhausting. No more second-guessing.
Just you, finally looking like you.
Sound good?
Then my branding package is exactly what you need.
Alexis | Neurodivergent Knot Untangler
“Claire got straight into my brain and understood clearly what I wanted design wise really quickly”
How does it work?
First, we have a chat
A relaxed, no-pressure conversation to see if we're a good fit. You can get everything off your chest - what you've been struggling with, what you've been stuck on. And the wild ideas you've had that you don't think any designer will do for you, bring those too. That's exactly the kind of thing I want to hear.
The questionnaire
You'll get a questionnaire and a full week to complete it. Tell me everything, your ideas, your likes and dislikes, even the one you scribbled in a notebook at 3am because it was itching at your brain. This is the thing you haven't given yourself permission to do, step back, take a breath, look at everything and dig deep. I want you to take the full week.
Our catch-up call
Then we talk again. I want to go through everything you've written, ask questions, make sure we've got it all. This isn't me pushing a design agenda; it's mostly listening. Some things might come up that have been bugging you for a while, things that feel uncomfortable to share. That's okay. No judgement, no why do you want that. I'm just there to take it all in.
The research
Then I get to work. I go through everything you've shared, research and review until I find what says "hey world, this is me" because I know that you want to shout that out loud. You'll get two moodboards, images, colours and fonts that make up your visual style - and you choose the one that makes you think yes, that's it.
The design
This is where you have to trust me with everything you've shared. It takes time, lots of head scratching, lots of “will they love this” tweaks and adjustments until it all feels like you. But you won't be left in the dark. I'll check in along the way, let you know where I'm up to, ask questions if I need to. No silent voids.
The reveal
This is the moment that you have been anticipating, it’s the most excited you have been – in forever, and now it’s here the reveal of your new brand!
The logo, the identity, everything shown in real life use so you can see how it all works together. There's space to ask questions, sit with it, let it sink in. And if something isn't right, say so. We will spend time tweaking and refining until nothing is itching at your brain.
Your branding kit
Then you have everything you need to show up with your new brand. A logo people will start to recognise as yours. Brand guidelines - not to restrict you, but to help you apply your brand with confidence wherever you're using it. Hints and tips to keep things looking great, something that can grow with you.
Keeping in touch
Because picking up a new brand can feel equal parts exciting and terrifying, I will always be on the end of an email if you need advice. We will also have a handover call after you have received you files and had a chance to take it all in. Then we will have a 30 day check in call to make sure everything is working as it should be. It’s a time for questions, things you want to try, things you're not sure about - I'm here so you can start showing the world your brilliance feeling supported, not stranded.
What's included
This is a done-for-you brand identity, built around you from the ground up over eight to nine weeks.
A Notion board and brand questionnaire to get everything out of your head and into one place
A brand discovery call to dig deeper, clarify your brief, and make sure we're completely aligned
Two moodboards giving you a clear visual direction to choose from before any design begins
A brand presentation revealing your full identity - logo, colour system, type system, and everything shown in real-life use so you can see it all working together
Up to two rounds of refinements
Your logo files, prepared for both digital and print use
Brand guidelines built as a living Canva template - covering your colours, fonts, and when to use them, how to apply your brand across social media, websites and documents, practical layout tips, and room to grow as your business does
A handover call so you feel confident putting it all into action, plus a 30 day check in call to make sure everything is feeling right and to answer any questions that have come up along the way
The investment: from £3,500
Canva templates, social media graphics, presentation decks, documents, website page mock-ups, letterheads and business cards can all be added if needed - we can scope it together. Just mention it on your discovery call and I'll quote for it alongside your project.
A payment plan is available 40% deposit before the work is started, 30% when the brand is presented, and 30% on completion before the files are released.
Full details of how we work together are covered in your project contract
Kiri | Fae Lioness
"...you've reached it to a part of my brain that I didn't know was there and taken this out and gone, here you go found it."
What life looks when your brand is done.
No more second-guessing.
You go in, you create, you post - done.
You show up as confidently, recognisably you. You stop apologising for being you, because now you have something that reflects who you actually are.
You'll save time, but more than that, you'll save hours of overthinking. There'll be space in your brain again - for that idea that's been rattling around, a new offer, a new direction you want to explore. Or maybe just an afternoon off, because you don't have to worry about that anymore.
You might even need to buy more notebooks. (Not that you ever need an excuse.) The ideas start flowing because you've finally given yourself permission to look at what you really wanted and it turns out it wasn't just a brand. It's everything you wanted all along.
Ready to let the real you out?
Let’s get the passion back for what you are doing with a brand that screams “you” so you are excited to be visible again.
Elinor Reed | Red Heron & Pandora’s HO,PE
"Working with Claire was an absolute pleasure, she skillfully teased out the spirit of my rebranding needs and articulated my passion..."
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