How to Find Your Inner Logo: A Guide to a Brand That Feels Like YOU
Your logo is important, but it’s not your entire brand. Think of it as your personal stamp a symbol that represents your personality, your essence, and what makes your business uniquely yours.
Your brand, on the other hand, is the full experience, the feeling people get when they interact with you. If your brand is the main event, your logo is like the spotlight that makes sure you shine.
But how do you find your inner logo?
How do you create something that feels so perfectly you that you can’t wait to show it off?
Let’s break it down.
1. Think About Your Personality
Your logo should be a reflection of who you are and how you want to be perceived.
Ask yourself:
Are you bold and energetic, or calm and sophisticated?
Do you lean toward fun, quirky visuals or sleek, minimal designs?
What kind of emotions do you want people to feel when they see your logo?
If you’re fun and funky, a serious corporate-style logo might feel like wearing someone else’s clothes. You want something that fits you.
2. Explore Shapes and Styles You Like
Logos aren’t just about pretty graphics - they communicate meaning through shapes, fonts, and colors. Consider:
Do you prefer soft, organic shapes - friendly and creative - or sharp, geometric lines - modern and structured?
Do handwritten fonts appeal to you, or do you like clean, bold lettering?
What kind of logos make you go, Ooooh, I love that? Pinpointing these preferences can help you define your style.
3. Identify Your Visual Triggers
Think about the things you’re naturally drawn to:
Are there symbols, objects, or elements that have special meaning to you?
Do you gravitate towards certain color palettes?
Is there a visual theme that consistently appears in things you love? (For example, vintage aesthetics, futuristic vibes, playful doodles?)
Your logo doesn’t have to include every element of your brand, but it should capture its essence in a simple and memorable way.
4. Don’t Try to Say Everything at Once
One of the biggest mistakes people make when designing a logo is trying to cram everything in - every service, every personality trait, every business goal. But a great logo is simple and striking. It’s your stamp, not your life story.
Think of it like this: Your brand is the full concert, with backup singers, lighting effects, and a killer playlist. Your logo is just the first note that grabs attention and sets the tone.
5. Test It Out and Get Feedback
Once you have a few logo ideas, see how they feel:
Does it feel authentic to you - ok I know authentic has been used to death recently but does it feel like you!
Would you be excited to put it on everything - your website, packaging, business cards?
Ask a few trusted people for their impressions. Do they see you in the design?
Ready to Find Your Inner Logo?
If you’re feeling stuck, don’t worry - you don’t have to figure it out alone.
Whether you DIY your design or work with a designer (👋 hi!), the goal is to create something that feels effortlessly you. Because when you feel connected to your brand, showing up for your business becomes so much easier.
Got an idea for your dream logo? Start drawing it out now - even if it is in stick form that is ok no one will judge you. Getting that idea onto paper is a really good way to start - it doesn’t have to be a work of art just get the start of the idea out of your head then you can see where it goes.
