Branding for Weirdos: Embracing What Makes You Different!

Let’s be honest - most branding advice out there is a bit... beige. "Follow industry trends," they say. "Stick to professional colors," they insist. "Make sure your brand appeals to as many people as possible," they warn.

Well, I call nonsense on that.

If you’re a little bit weird (or a lot weird), your brand should reflect that. Why? Because people don’t buy from perfectly polished corporate robots. They buy from people. Real, messy, brilliantly odd, and unmistakably you people.

You Don’t Have to Follow the Norm (Seriously, You Don’t)

I didn’t get into design the "proper" way. No prestigious design school, no rigid rulebook, no "this is how it’s always been done" mindset. And honestly, I think that’s why I can help people create brands that actually feel like them rather than a copy of every other business out there.

Branding is not about ticking boxes on a corporate checklist. It’s about translating you onto the page (or screen, or tote bag, or whatever else you want to put your logo on).

Repel the Wrong People (Because, Honestly, You Don’t Want to Work With Them Anyway)

Trying to appeal to everyone is like trying to make a cup of tea that everyone will like. Impossible!

Some people love a strong builder’s brew; others prefer a delicate green tea with a hint of jasmine. And some weirdos don’t even like tea at all (I don’t judge, but I do raise an eyebrow).

Your brand should work the same way. It should attract the people who get you and send the wrong people running for the hills. And that’s a good thing. Why? Because working with people who don’t get your vibe is exhausting. So let your brand do the filtering for you.

Let Your Freak Flag Fly (Or Whatever We’re Allowed to Say These Days)

Branding is yours. So choose the colors you love, the patterns that make you smile, the squiggles and wiggles that feel like home. Forget what the industry says is "acceptable" - what’s acceptable is what makes you feel like you’re showing up as you.

Want a neon pink logo with a wonky hand-drawn star? Do it. Love doodles, chaos, and a bit of delightful design anarchy? Embrace it. Your brand should be as unique as you are.

Your Weirdness is Your Superpower

The best brands - the ones that people connect with, rave about, and come back to - aren’t generic. They’re human. They have personality, quirks, and character. So don’t hide yours. Build a brand that feels like home to the right people so they come flocking to you.

Because let’s face it: we’re all a little weird. Some of us just have the guts to put it in our branding.

Need help embracing your weird? You know where to find me. 😉