You Are the Worst Client Ever

(Yes, I’m Talking About Myself)

You might think I've had a nightmare client recently.

Someone indecisive. Overly picky. Constantly changing their mind.

But no. This time… it was me.

I was the client. And honestly? I was the worst.

The Brand Refresh That Became a Brand Crisis

I decided to work on my brand a little while ago - just a little refresh. Nothing drastic... or so I thought.

But suddenly, I was questioning everything.

Do I actually like these colours? What about the fonts? Should I add a pattern? Should I not add a pattern? Are these photos still me?

Cue the hours of circling Pinterest, second-guessing myself, screenshotting things I already have, and trying to reinvent the wheel... when actually, the wheel was fine.

Eventually - after going round and round in a haze of self-inflicted creative chaos - I landed right back at the beginning.

Turns out? I just needed a couple of small tweaks. That's it. Days of dithering for... basically nothing. 😂

Why Working on Your Own Brand Is Different

And you know what? That's OK.

Because this little spiral reminded me of something important: working on your own brand design is a completely different beast. When it's yours, the decisions feel heavier. More emotional. More tangled up in "shoulds" and shiny new ideas and comparison spirals.

Every female founder I work with gets this. You're so close to your business that you can't see the forest for the trees. You know your brand needs to evolve beyond that DIY look, but where do you even start?

The Power of Having a Professional Brand Strategy Process

Here's the thing - I don't get lost in circles like this when I'm working with you.

Why? Because there's a process.

We start with a strategy session that helps me get inside your brand, your values, and your vision. We talk. I listen. We build a moodboard. I help you sort the "yes please" from the "not quite" from the "what was I even thinking?"

I bring clarity and objective advice. I spot patterns and pull things together so you don't have to overthink every single decision.

Your brain might be running in ten different directions with 10,000 screenshots and a vague idea of a "vibe" - but that's my favourite place to jump in.

Because while your ideas feel messy to you, I can see the shape in them. And I'll help you get there without the spiral.

You're Not Broken - You're Just Too Close

So if you're feeling a bit stuck or swirly with your brand design, just know: even someone who does this for a living can fall into a loop when it's their own project.

It's not that you don't know what you want. It's just hard to see it clearly from inside the jar.

That's where professional brand design comes in. Sometimes you need someone on the outside who can help you turn all that bottled-up brilliance into something bold, brilliant, and impossible to ignore.

And now, if you don't mind, I'm off to have a very serious brand strategy meeting... with myself. I think me and me need a chat. 😂

Ready to Stop Second-Guessing and Start Moving Forward?

If you're ready to ditch the DIY overwhelm and invest in professional brand design that finally reflects who you are now, let's chat.

Book your free brand strategy call - I'll bring the calm and the process. You bring the vision and the chaos. Together, we'll create a brand that feels like you.