Here's what most designers won't tell you: you don't need a custom brand and logo on day one of your business. Controversial? Maybe. But when you're juggling admin, marketing, sales, and customer service, a rigid brand isn't what you need - flexibility is. Learn how to use templates and DIY tools like Canva to build visual consistency (without the overwhelm), plus the unmistakable signs that signal you're ready to level up to a full custom brand. Spoiler: it's not about budget - it's about knowing who you're talking to and what you want to say.