Blog
It’s only branding…
I'm guilty of calling myself a "colourer innerer" and playing down what I do, but branding is so much more than that. Here's why it might just be the most important thing you do for your business.
I'll fix my Brand later…
You keep saying you'll fix your brand later. But later keeps getting pushed down the list and meanwhile, your ideal clients are looking you up and not quite seeing the person they met. Here's why that disconnect matters more than you think.
How to tell if you brand is holding you back
You used to love working on your branded stuff. Now it feels like a chore. If you're dreading Canva, cringing at your own lead magnets, and going in circles with colours and fonts that don't say you - your brand might be holding you back. Here's how to tell.
To Use AI or Not to Use AI? That is the Question
As a designer, here's what I really think about AI in design - and why it's okay to use it when you're starting out (but not forever). Let's talk about finding the balance between tools and investment.
How to Know If You Need Custom Branding or If Templates Will Work
Here's what most designers won't tell you: you don't need a custom brand and logo on day one of your business. Controversial? Maybe. But when you're juggling admin, marketing, sales, and customer service, a rigid brand isn't what you need - flexibility is. Learn how to use templates and DIY tools like Canva to build visual consistency (without the overwhelm), plus the unmistakable signs that signal you're ready to level up to a full custom brand. Spoiler: it's not about budget - it's about knowing who you're talking to and what you want to say.
It’s Not Just a Logo…
Ever feel like rebranding your business is giving you a minor identity crisis?
Same.
And honestly? That’s because branding is emotional. It’s not just a logo. It’s your business, your values, your first impression, your confidence and it’s all wrapped up in colour palettes and typefaces.
No pressure, right?