Can AI design my brand?

Well that is a good question. The short answer is yes it can. Probably not the answer you were expecting from me but it’s true it really can. But here’s the bigger question - did it give you what you need?

You can tell it what you want, all the things you are thinking and it can produce a mood board to give you an aesthetic. A colour palette and how and when you use it. The fonts to use and it will probably even give you a set of branding guidelines if you ask it nicely. It’s weird I always ask nicely, I’ve seen Terminator, I Robot, The Matrix you can’t be to careful you need to be nice to the AI lol!

Now there are some questions about copyright and all that good technical stuff but I’m not going to talk about that. I’m just going to say you told AI what you wanted and it gave you just that what you wanted.

I had a client who came to me with a mood board that she had asked AI for. It was perfectly fine had a nice aesthetic and looked pretty good, can’t say it didn’t. But did it give her what she needed?

We chatted about it, she said “it was kind of what she was thinking” and “it’s ok, it’s got what I asked for in it” and that was the thing, it had what she had asked for and nothing more. We had a really good long chat about where she was, how things were going what inspired her. Then she filled in a questionnaire about her business, where she wanted to go, what she wanted to do, the things she loved. And then we had another conversation. When I then created the mood boards for her this is what she said “They both feel solidly me (and they are both just generally stunningly beautiful).” So not just what she wanted but what she also needed.

When you just have something that you wanted, not that there is anything wrong with wanting something. But often you are so close to your brand, you can’t see the whole picture, your trapped in the bottle and you can see out for that darn label that is getting in the way. And when there is that disconnect between you and your brand people can tell. They don’t know what it is, but they can tell, they can see that there is a disconnect between the you they meet and the digital you they see. And when people feel the disconnect they are more likely to quietly leave your website or skim over the social post because they just can’t see you.

Saying that AI only gives you what you want may sound a bit counterintuitive because you are probably thinking “but isn’t a brand about what I want?” And yes it is. But….. you might think you know what you need but without someone digging around in your brain - not literally just to be clear! listening to everything that you are saying. Seeing your body language when you talk about things. The things that light you up, the thing that you talk about for 20 minutes non stop because that is your passion. AI doesn’t see that - but I do. I love the listening and the digging round and the finding out. For me that is the fun part. Ok I do love the colouring in part more you’ve got me.

I am going to ask questions and make you think (sorry about that!) I’m not going to tell you every idea is great. I’m going to listen to the ideas and see which ones work the best together. And after all the research and the investigating I’m going to give you what you needed and it will be the thing you want too, you just didn’t know it.

Knowing what you want, but also not knowing what you don’t want is a great place to be in. It’s not confusion it’s proof, that you have outgrown the old you, the you, you were when you started. But how do you really know that you have outgrown your brand? It’s when you look at your brand and you scrunch your face up because it just feels off. A social media post, your website, a lead magnet you are creating just doesn’t look right anymore.

It’s in the language you use when you write and speak, it’s moved and changed as you have relaxed into running a business and decided “I’m going to be me not some corporate polished version of me.” It’s that shift from new business owner learning all the things to someone who knows what they want and what they need to do to get it. But the brand, the colourful wrapper just isn’t working anymore.

If this is how you are feeling and you want to talk to a real human who really wants to listen to all the things about your business, then lets have an informal chat. We can talk about everything and discuss what working together to untangle all of this could look like, you can book a chat here.