Unapologetically Her
Brand Design for Alexis Bushnell
The Client
Alexis is the kind of person who lights up a room. Bold, colourful, full of heart - and completely unapologetic about all of it. She's a fan of unicorns, rainbows, multicoloured dungarees, and a whole lot of kindness. Her work helps others embrace who they are, so it was only right that her brand did exactly the same thing.
When I saw her sticker covered notebook early on, I knew we were going to have a lot of fun.
The Brief
Alexis wanted a brand that was bright, playful, and positive - rooted in her personal motto, 'Have courage and be kind.' It needed to reflect her style without tipping into anything too childish, work easily across platforms, and - non-negotiable - it had to include unicorns and rainbows.
She didn't want a corporate brand with a bit of colour thrown in. She wanted something that felt genuinely, recognisably her. That's the kind of brief that's genuinely exciting to work with.
The Process
We started with colour - pulling a palette straight from her favourite dungarees. Bold, joyful, rainbow tones that set the whole tone for everything that followed. The logo took on a hand-drawn feel, warm and human, with a lettering style that felt uniquely hers rather than something you'd find in a font library.
The first round of concepts explored how to bring all of that energy together without it feeling chaotic. Then we refined, pushed things further, and landed on something that genuinely felt like walking into Alexis's world.
The stickers were a particular labour of love - researching and creating a set relevant enough to keep all her content on brand while still giving her plenty of variation to play with.
The First Design
The Revised Designs
The Result
The final brand is bright, kind, expressive, and full of heart - exactly as it should be. Alexis now has a full toolkit she can use with ease and genuine pride: cohesive enough to hold everything together, flexible enough to leave room for her creativity.
The brand guidelines were written in plain English so she could actually use them - no jargon, no mystery, just clear guidance on how to bring it all together day to day.
What Alexis Said
Claire got straight into my brain and understood clearly what I wanted design wise really quickly.
She asked me to send her some photos and ideas, and asked lots of great questions to clarify what I wanted and ensure she was getting the right vibe. She was also really enthusiastic about my ideas which was great - she was totally on board with my vision from the start.
I am so thrilled with the final logo and branding - it's a perfect representation of me and what I offer, it brings me such joy to see it on my website and social media. I'm proud to show it to people because it's so perfect.
The stickers she created are also truly incredible and so useful for keeping all my content on brand while still providing lots of variation. The additional research that Claire put in to create so many relevant stickers for me is clear and I really appreciate it.
The whole process was smooth and easy - Claire stayed in contact letting me know what was happening and where she was up to, and letting me know the next steps.The final package was presented wonderfully with a full explanation in plain English of how to bring the branding together in day to day usage which has been incredibly helpful too.
I can't recommend Claire enough for logos, branding and colouring in generally. She is a joy to work with, incredibly talented and enthusiastic.