Blog
What's Actually Inside Brand Guidelines
You hear designers banging on about branding guidelines constantly - they're so important, they help with consistency, they make designing easier. But HOW? This complete guide breaks down exactly what goes into branding guidelines, from mission and values to logos, colours, and fonts. Whether you're DIYing your brand or working with a designer, you'll learn what to include and why each element matters. Plus, grab my free Canva template to get started today!
Beware the Design Gremlins: 5 Common Branding Mistakes (And How to Fix Them)
Ever wonder why your brand design feels... off? Meet the design gremlins - those sneaky little creatures causing colour chaos, font frenzy, and alignment disasters in your Canva creations. From rainbow Instagram posts to unreadable script fonts, these 5 common branding mistakes might be sabotaging your professional image. But don't worry - I've got specific action steps to banish each gremlin and create consistent, polished visuals that actually work for your business. Ready to stop wrestling with design at 2am?
Your Brand Should Work For You, Not Against You
Running a business shouldn't mean wrestling with your brand at 2AM. If you're exhausted from DIY design projects that never feel quite right, constantly second-guessing your visual choices, or avoiding social media because nothing feels "on brand" anymore - you're not alone. Your brand should be working for you, saving you time and helping you show up with confidence. Instead, it's become a burden that's holding you back from focusing on what really matters: growing your business and serving your clients. The truth is, when your brand doesn't fit, everything feels harder - from creating content to launching new offers. But it doesn't have to stay this way.
DIY-ing Your Website?
When you first start thinking about your website, you might be thinking: “This is easy - I’ll just quickly put something together, and it’ll be fine!”
But three weeks later, you’re confused, stuck, and seriously considering throwing your laptop out the window.
Let’s avoid that. Here are some tips to get you going smoothly.
Branding for Neurodivergent Business Owners: Making It Work for YOU
Branding can feel like a massive, overwhelming task - especially if you're neurodivergent.
There’s a lot of noise out there about what you 'should' do, but guess what? Your brand doesn’t have to follow the usual rules. It just needs to feel like YOU and attract the people who’ll get you.