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What's Actually Inside Brand Guidelines
Design Tips Claire Peacock Design Tips Claire Peacock

What's Actually Inside Brand Guidelines

You hear designers banging on about branding guidelines constantly - they're so important, they help with consistency, they make designing easier. But HOW? This complete guide breaks down exactly what goes into branding guidelines, from mission and values to logos, colours, and fonts. Whether you're DIYing your brand or working with a designer, you'll learn what to include and why each element matters. Plus, grab my free Canva template to get started today!

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Beware the Design Gremlins: 5 Common Branding Mistakes (And How to Fix Them)
Claire Peacock Claire Peacock

Beware the Design Gremlins: 5 Common Branding Mistakes (And How to Fix Them)

Ever wonder why your brand design feels... off? Meet the design gremlins - those sneaky little creatures causing colour chaos, font frenzy, and alignment disasters in your Canva creations. From rainbow Instagram posts to unreadable script fonts, these 5 common branding mistakes might be sabotaging your professional image. But don't worry - I've got specific action steps to banish each gremlin and create consistent, polished visuals that actually work for your business. Ready to stop wrestling with design at 2am?

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The Moon on a Stick (and Why You Deserve It)
Design Tips Claire Peacock Design Tips Claire Peacock

The Moon on a Stick (and Why You Deserve It)

Ever been told you're asking for "the moon on a stick" when describing your dream brand? That your vision is too bold, too weird, or just too... you? Here's the truth: unless you're literally asking for the actual moon, you deserve a brand that's unmistakably yours. The problem with "realistic" branding isn't that it's practical - it's that it keeps you small. Safe, generic brands get lost in the noise, attract the wrong clients, and make showing up for your business feel exhausting. Your uniqueness isn't something to water down or squeeze into a beige Canva template. It's your competitive advantage. When you stop settling for "good enough" and invest in strategic brand design that feels perfectly you, magic happens. Your dream clients can finally find you.

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