Why I only offer one Brand Package

Honestly? It's a fairly recent decision. I love designing so much that my natural instinct is to do all the things.

But I kept noticing something. When I did a logo-only project, I loved working with the person, I enjoyed the process - and then they were off doing their thing and that was it. Done. And I'd watch them experimenting afterwards and think "no, don't do that" - but really I only had myself to blame. I gave them a logo. I didn't give them a brand.

The more I sat with that feeling, the more I realised what I actually want is to get my teeth into a whole project. The real deep dive - into the person, their business, their personality - and then the logo, the brand design, the guidelines, the whole kit and kaboodle. (Yes I said kit and kaboodle. Moving on.)

It's a bigger challenge too, and I love that. The research, the designing, the tweaking, the minor meltdown halfway through questioning all my life choices, the sudden moment of realising I have the perfect idea, and then more designing. It's a whole process and I am genuinely here for every bit of it.

Now, I know when you first start a business it gets drummed into you that you need a logo and a brand. And you do need something - but when you're brand new, honestly? Your name in a font you like and a couple of colours you love is enough to get going. Because you need the journey first. The winding road of experiments, the things that didn't work, figuring out who you want to work with and - equally importantly - who you absolutely do not. You can't do that properly when you're locked into a polished brand too early.

I want to meet you further down that road. When you've done all of that, found your people, found your voice, and you're ready to say "if you like me, great - if you don't, that's fine, I probably wasn't going to work with you anyway." That's the moment you need a brand that says exactly that, loudly, to everyone who comes across it.

(That said - I'm not going to pretend I'll never be tempted by other things. I sometimes can't help myself. But this is my focus now.)

And none of this means I want to ignore you until you reach that point. I have free branding guidelines, a template shop, blogs full of hints and tips, and an email list with colour inspiration and the occasional free Canva template thrown in. I know what it's like to be at the beginning, figuring out all the hats you suddenly have to wear when you work for yourself. It's a lot.

So I'm not saying I don't care - I very much do. I'm just being honest: if you're just starting out, you don't need a full brand yet. Take the journey. Have some fun. Weather the bad days. And when you're ready, I'll be here. (For you, when the rain starts to fall - sorry, Friends fan, couldn't help that!)